Proof

A Disruptive Retail Technology Company

Proof of Concept

A similar India based service was found https://g3fashion.com/en-us/g3plus-lehengacholi-video-shopping. G3+ Fashion Reviews (1,275) on Trust Pilot with a 9.7 out of 10 rating. www.trustpilot.com/review/g3fashion.com G3+ Fashion has been providing live video shopping for over 7-yrs.

Becky Thatcher Designs a local handmade jewelry retailer has a “Shop Live” personal interactive shopping session service. When you click through the service button, it takes the customer to their webcam page where the customer can get personalized advise from them on jewelry designs they show live from their webcam. The customer calls in via phone which initiates the session. So the service has two channels of communication, webcam and phone, combined provide their Shop Live service. The checkout is giving a credit card over the phone. This is close to eLO Live, however somewhat clunky to execute - may work fine for jewelry vs apparel. Proves-up the service concept.

HERO, based in London, is the closest service and technology to eLO - it came so very close to getting it right, however uses Text to communicate to customers and a (company developed) download phone app as their communication channel - the reviews on the app (see reviews) are not good. It also appears they send short video clips to customers vs being connected live in real time and literally walking the customer around the store as in eLO eShop LIVE (see HERO video). “HERO lets online shoppers chat with tablet-carrying salespeople in stores about specific products on a WhatsApp-style messaging service. Shoppers can also view products using the HERO service’s live stream feature that lets salespeople share a live video feed of products they have been chatting about to shoppers.” Nevertheless, they have proven the effectiveness of this omni channel retail experience: 10x Increase in online conversion rates when retailers deploy Hero across their stores; + 40% AOV increase when customers shop live with an associate on HERO; and 50% Lower Returns when customers are encouraged to buy the right item, first time. Hero launched in 2015, backed by private investors from across technology and retail. See how they have and are impacting the industry here https://www.facebook.com/Hero-1533884693518832/

Shopcast Live Video Shopping (headquartered in England) appears to be as close to eLO as is currently available. However, Shopcast is group video shopping NOT a 1-on-1 personal shopping experience. The shopper loses all the eLO eShop LIVE benefits described in our Opportunity/Solution/Benefits page.

eLO, in addition to its unique Streaming eCommerce Live 1-on-1 personal shopping, offers the option to add a pre-recorded Video Shopping Show similar to HERO and LiveShopCast.

Note: It is important to understand the HERO and LiveShopCast models (and their contrast to eLO eShop Live), as they have put considerable capital and people resources into an app based service in order to have a proprietary system/service/technology, and their service consists of video clips and broadcast shopping shows, which allow any number of customers access at the same time, and purchases are made through the retailers online eCommerce cart...ITS NOT LIVE 1-on-1 like eLO. Both have tried to replicate or enhance an online eCommerce store model, only using pre-recorded video and in the case of HERO, also using “Text” as the “live” interaction with customers. This is the BIG difference as compared to eLO - we are a face-to-face, 1-on-1, private shopping experience with LIVE-time/real-time 1-on-1 streaming video conversation and interaction with the retail store. We are NOT concerned about trying to accommodate 1,000 people at the same time like online eCommerce stores...we are a 1-on-1 Live personal shopping experience. Adding multiple eLO sessions in the same time frame is as simple as adding multiple iPads and Personal Shopping Assistants; eLO fills dead time and slow periods with productive sales activity - new volume not previously realized; as well, eLO could extend a stores season and/or hours with productive sales activity - new volume not previously realized. Our target market is the small independent apparel retailer who is not trying to be the next Amazon - a 20% to 50% increase in sales would be huge for our target retailer, and our (proof of concept herein) assumption is eLO delivers. Our technology does not require huge costs of ground-up technology development - we are networking/integrating existing technology - existing best of class technology providers, and only developing the code to integrate their separate functions together, creating eLO. HERO and LiveShopCast also require a retailer still have an online eCommerce store (HERO states Fast, Smart Integration with all eCommerce Platforms - LiveShopCast “uses your existing eCommerce links to drive product sales”), and they are enhancing that with their model of video shopping. eLO functions on the inventory you have on your floor...you do not need online eCommerce inventory or a Shopify type online store and checkout....We believe eLO is the “better mousetrap” and personalized customer “experience.”

Facebook is testing a shopping mode for live streams - Facebook is currently testing (in Thailand) a new feature that allows merchants to more efficiently sell items on a live stream. Merchants would schedule regular streams to showcase new products and model them to would-be buyers, or offer special incentives for free items if users shared their live streams onto their news feeds. Here again, its not planned to be an eLO face-to-face, 1-on-1, private shopping experience with live-time/real-time 1-on-1 streaming video conversation and interaction with the retail store. However, again proves up the eLO concept and direction of the future of eCommerce.

Why is “Live Shopping” a Hit in China?...From Live Streaming to Live eCommerce. Again here, the channel is streaming video as in a show of products or brands and not a live streaming 1-on-1 shopping experience like eLO, however once again proves up the emerging demand for a shopping experience beyond the static online eCommerce Store.

Cegid is another service coming so close to eLO, but missed it and went a different In-Store solution direction.

Makeup Gourmet live online makeup service Ratings/Reviews 4.9 out of 5 https://www.genbook.com/bookings/slot/reservation/30192426/reviews/?bookingSourceId=1000 and https://www.yelp.com/biz/makeup-gourmet-san-francisco-6

The Virtual Shopping Store On-line under development – is not a live person to person service, however, appears to be on a similar concept to a high-tech video game.

12 ReTech Suite an in-store interactive shopping experience is a very interesting concept however not an online e-solution.

For Retail BRANDS and the application of eLO eBrand, a few Brands are already trying to conduct Buying Live through streaming Video Buying sessions - Here is a really good example of Brands rebounding in the pandemic and creating their own Digital Buying channel online https://www.youtube.com/watch?v=3fOv7aLk59E&feature=youtu.be On the Katherine Way website they state “Now Offering Virtual Showings and an Online Show Option” ...other are starting to do the same.

Other recent developments:

eCommerce, supercharged

https://www.brand.live/solutions/ecommerce

Why Your eCommerce Brand Should Be Live Streaming

https://www.adlibweb.com/why-your-ecommerce-brand-should-be-live-streaming/amp/

•Live content gains three times more engagement than pre-recorded video.

•Video gets shared 1200% more than text or photos posts on social media.

•54% people buy from a brand after watching their live stream.

Amazon Live launches with live-streamed shopping videos

https://www.zdnet.com/article/amazon-live-launches-with-live-streamed-shopping-videos/

Why Live Video Shopping is the Future of Ecommerce

https://blog.bunting.com/live-video-shopping-future-ecommerce/

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True Fit With over 85 million registered users, is an AI-powered platform that facilitates fashion discovery and exact-fit clothing and shoe recommendations. The heart of True Fit’s capability is the True Fit Genome TM which is the largest set of connected fit and style data in the world. In collaboration with the world’s leading retailers and brands, over 1 million new SKUs are added each month from over 17K Brands mapped. True Fit has “mapped the relationship between rich garment attributes and rich consumer preferences to find the convergence of personal style preferences, fit and size”. True Fit also provides a 4-8% lift in net incremental revenue and 35% reduction in returns. See The Impact of True Fit® Technology on Millennial Consumer and Satisfaction in their Online Clothing Purchase Study.

Meepl Is our selection as a strategic provider for Fit Technology for eLO. A number of similar types of Online apparel virtual fitting rooms are now being offered and are in development. Meepl offers the technology of a customer being able to create a 3D avatar and if a stores inventory is digitalized, the online shopping selections can be snapped on the Customer avatar and they can do a 360 degree view of the look and fit. Technology like this is further driving the advance of LIVE video shopping for the future!

Hero, LiveShopCast, Virtual Shopping Store Online, 12 ReTech Suite, True Fit and MySizeID™ all prove an increasing trend for developing better shopping solutions and experiences with next generation technology. eLO eShop Live is the Next Generation of Retail e-Commerce and the best hybrid omni-channel bridge between brick & mortar and online eStores. Period.

The global apparel & footwear industry is the largest consumer vertical, worth $2T in annual revenue. eLO’s business model of charging a certain percentage of the online sales, could generate significant cash flows, and potentially make eLO a Unicorn company.

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